Estimated Coverage: Standard product coverage on a smooth surface for Ames® Super Primer™ is 200 sq. ft. per gallon per coat and the product coverage rate for Ames® Maximum Stretch® and Ames® Iron Coat® is 100 sq. ft. per gallon per coat. Rough or uneven surfaces may require additional product. More than one coat of Ames® Maximum Stretch® or Ames® Iron Coat® is recommended. More coats equal longer life.

Spray polyurethan foam does effectly prevent all six of these heat transfer methods from occurring. These should be the mechanisms by which you judge insulation, in addition to their R-Value. If you're uncertain about installing spray foam insulation, Energy Star has a map that recommends levels of insulation by R-value and cost-effectiveness in the United States.
Spray foam is available in two different types: open-cell spray foam which is usually $0.44 to $0.65 per board foot and closed-cell spray foam which is about $1 to $1.50 per board foot. The average cost to have spray foam professionally installed is about $2,347. This number can vary depending on whether the home being insulated is newly constructed. However, finished homes are not a good candidate for spray foam insulation but great for weatherization or an energy audit.  
Open cell spray foams are less common and have a lower resistance to heat flow than closed cell spray does. Open cell spray foaminsulation expands when it is applied, which allows it to be installed in hard to reach areas, such as small wall and ceiling cavities. Open-cell spray foam is typically cheaper than closed cell foam is, but it is more permeable and vulnerable to fire hazards.

Building code uses two different terms to describe barriers that protect insulation and prevent them from catching fire. The first is called a thermal barrier, which is a poorly chosen word. Typically, scientists and builders refer to insulation as a thermal barrier. Most people would think of a thermal barrier as something that keeps heat in. However, in building code, thermal barrier essentially refers to 1/2-inch drywall, though the definition can get more complicated than that.
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